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Join us for
"PI Business School: Advanced Skills Session"
Monday, February 19th
2:00PM - 6:00PM FREE and Open to all FALI members
and those thinking about becoming FALI members Hilton Tampa Airport Westshore
Location of FALI's 30th Anniversary Conference
2225 N Lois Ave
Tampa, Florida 33607 - Followed by networking in the hotel lounge -
PI
Business School: Advanced Skills Session This unique master class
is designed for investigators keen on advancing their professional skill sets.
The seminar covers a broad spectrum of topics pertinent to the modern
investigative landscape, focusing on navigating the complexities of the
profession, and teaching investigators how to expand and grow their business.
It's an invaluable opportunity to learn from seasoned experts, engage in
meaningful discussions, and uncover the rich benefits FALI offers to its
community—all at no cost. This seminar is also an
excellent occasion for networking, offering participants the chance to connect
with like-minded professionals, exchange insights, and explore potential
collaborations. Whether you're looking to refine your investigative techniques,
seeking fresh strategies for business growth, or interested in the perks of
FALI membership, this session promises to deliver an enriching experience. It's
an open invitation to all private investigators who aspire to excel in their
field and to those curious about the advantages that come with being part of
our association.
Register now by clicking above. Agenda:
Speakers still being finalized.
2:00pm - 2:15pm
Opening remarks, FALI announcements,
Basics of the PI profession. Session 1:
2:15pm - 3:15pm
Big Data and Open Source Intelligence 
Dr. Keith Ludwick, Ph.D.
Dive
into the world of Big Data and Open Source Intelligence in this
engaging masterclass led by Dr. Keith Ludwick. Designed to teach how Big
Data relates to OSINT, what it is, what it isn't, and demystifies the
ability to obtain and evaluate Big Data, showcasing its use in private
investigation, addressing legal and ethical considerations, and
introducing critical tools for data analysis. Discover how to extract
valuable insights from vast datasets to enhance investigative work. Instructor Bio:
Dr. Keith Ludwick is a former FBI Special Agent with over 22 years of service, and the President of The Ludwick Agency LLC. With a distinguished career spanning counterintelligence, covert operations, and the creation of the Tampa Division's Social Media Analytical Cell he brings a wealth of real-world experience. He is not only a seasoned investigator but also an accomplished academic, holding advanced degrees in Computer Science, Strategic Studies, Cybersecurity, and Biodefense. His teaching credentials are equally impressive, with multiple awards recognizing his contributions to intelligence, technology, and cybersecurity education. Session 2:
3:15pm - 4:00pm
Intelligence Cycle:
Securing Investigations with Integrated Intelligence.
Jeffrey Sanow
This presentation will unveil many aspects from the intelligence
community that we have all heard whispers of; Moscow rules, undercover operatives, tradecraft etc. Jeff Sanow is
going to share his insights based on his extensive 24 year career as a
senior intelligence officer with the CIA, and how to integrate human
intelligence into modern private Investigations. Instructor Bio:
Jeffrey Sanow's 35-year career working on complex global security operations included working for the US Government, the United States Military, and the private security and consulting industry. Most notably, he had a distinguished career with the Central Intelligence Agency (CIA) retiring as a Senior Intelligence Officer (SIS-1). Jeff served as Chief of Station, supervising operations against weapons of mass destruction. He also deployed to Pakistan to direct training, security and intelligence efforts for the construction of the billion dollar US Embassy compound in Islamabad. As a defense contractor, he served as an advisor to active duty US Army intelligence units during their pre-combat deployment readiness training. He also worked closely with US Special Operations Forces (SOF) as an instructor, teaching tradecraft to active duty SOF units deploying to combat theaters of operation in Iraq and Afghanistan. Jeff also has extensive experience as an independent global security operations consultants, to include serving as general manager of the third largest security company in Uganda. Stateside, he established his own private investigations company with an emphasis on insurance claims, risk consulting and executive protection.
Break
4:00pm - 4:15pm Session 3:
4:15pm – 5:45pm
“The Marketing Mastermind” This
session is designed specifically for private investigators looking to
elevate their agency's visibility and client base through strategic
marketing. This one-of-a-kind program is delivered by a select group of
instructors, each a seasoned private investigator with a proven track
record in successfully marketing and expanding their own agencies. Over
the course of this program, participants will dive deep into the
marketing tactics that have led to real-world success within the private
investigation industry. From leveraging traditional marketing avenues
to embracing digital platforms, each instructor will share their unique
strategies, insights, and the lessons learned from their successes and
failures. Topic One: Cutting Through the NOISE 
Tim O'Rourke Over the past 30 years we have seen a lot of challenges and changes in the methods of getting clients to look at you and your business. It has gone from a sales staff visiting the client in-person or calling them on the phone, to direct marketing and ads in print and now digital and social media. In this presentation we will discuss what has worked then and now and why some things work and others are little more than a money pit. We will also cover how clients differ from each other, and focusing on who they are and how they can find you.
Instructor Bio:
Tim O’Rourke, CPS,FBCI is a seasoned entrepreneur who has been operating in the investigative and protective space since the 1980’s. Since 1990 he has been self employed and worked on several business units within the space. What many people do not know is many of those businesses he created or co-founded, he was a large part of communications and setting the vision, designing, branding and marketing the firms.
5:45pm - 6:00pm
Q & A Session
This session will be an open forum for all attendees to openly ask questions to the
course instructors and other FALI members in a round table discussion format. 6:00pm - ?
Networking in Cafe Breeze
After the meeting join us in the hotel bar area where we can continue to network
and enjoy the hotel’s food and beverage offerings!
Register now by clicking above. FALI educational programs are led by industry experts who are recognized as
professionals, with a reputation necessary to provide experienced
investigators with the knowledge they need to better serve their
organization, or clientele. Invest in yourself, and your profession, by
attending this professional development program. Thank you to our sponsor:
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